The landscape of wireless communication has undergone significant transformations over the years, with various companies emerging and evolving to meet the growing demands of consumers. One such company is Total Wireless, which has undergone a remarkable transformation to become Total by Verizon. In this article, we will delve into the history of Total Wireless, its acquisition by Verizon, and the subsequent rebranding to Total by Verizon.
The Early Days of Total Wireless
Total Wireless was founded in 2015 by David Glickman, an entrepreneur with a vision to provide affordable wireless services to customers. The company started as a mobile virtual network operator (MVNO), utilizing Sprint’s network infrastructure to offer low-cost wireless plans to its customers. Total Wireless focused on providing simple, no-contract plans with unlimited talk, text, and data options.
In the early days, Total Wireless operated primarily as an online-only brand, with customers able to purchase plans and phones directly from the company’s website. This business model allowed Total Wireless to keep costs low and pass the savings on to its customers.
Expansion and Growth
As the demand for affordable wireless services continued to grow, Total Wireless expanded its offerings to include a wider range of plans and phones. The company also started to establish partnerships with popular retailers, making its products and services more accessible to a broader audience.
In 2018, Total Wireless launched its first brick-and-mortar store in New York City, marking a significant milestone in the company’s expansion plans. This move was followed by the opening of additional stores across the United States, further solidifying Total Wireless’s presence in the market.
The Acquisition by Verizon
In September 2020, Verizon Communications announced its acquisition of Total Wireless, a move that marked a significant shift in the wireless landscape. The acquisition was part of Verizon’s strategy to expand its prepaid offerings and increase its competitiveness in the market.
The deal saw Verizon acquire Total Wireless’s customer base, infrastructure, and intellectual property. As part of the agreement, Total Wireless’s existing customers were migrated to Verizon’s network, providing them with access to a more extensive network of coverage and a wider range of services.
Rebranding to Total by Verizon
Following the acquisition, Verizon began rebranding Total Wireless to Total by Verizon. The rebranding effort aimed to leverage the strengths of both companies, combining Total Wireless’s affordability and simplicity with Verizon’s network reliability and customer support.
The new brand, Total by Verizon, was officially launched in February 2022, marking a new era for the company. The rebranding effort included a refreshed logo, website, and marketing campaign, all designed to convey the value and benefits of the Total by Verizon brand.
Key Features and Benefits
Total by Verizon offers a range of features and benefits, including:
* Unlimited talk, text, and data options: Total by Verizon provides customers with flexible plan options, including unlimited data, talk, and text.
* Affordable pricing: Total by Verizon’s pricing structure is designed to be competitive and affordable, with plans starting at just $30 per month.
* Reliable network coverage: With access to Verizon’s extensive network, Total by Verizon customers can enjoy reliable coverage and fast data speeds.
* No contracts or credit checks: Total by Verizon operates on a no-contract model, with no credit checks required for new customers.
What Does the Future Hold for Total by Verizon?
The rebranding of Total Wireless to Total by Verizon marks an exciting new chapter in the company’s history. As the wireless landscape continues to evolve, Total by Verizon is well-positioned to meet the changing needs of customers.
Innovative Services and Features
Total by Verizon has committed to investing in new technologies and services, including the development of 5G capabilities and advanced network management tools. These innovations will enable the company to provide faster, more reliable, and more secure services to its customers.
Expansion into New Markets
Total by Verizon is also exploring opportunities to expand its services into new markets, both domestically and internationally. This could include partnerships with other carriers, MVNOs, or even entry into new geographic markets.
Conclusion
The transformation of Total Wireless to Total by Verizon is a testament to the company’s adaptability and commitment to meeting the evolving needs of its customers. With its affordable pricing, reliable network coverage, and innovative services, Total by Verizon is poised to become a major player in the wireless industry.
As the wireless landscape continues to evolve, one thing is certain – Total by Verizon is ready to meet the challenges and opportunities that lie ahead.
What is Total Wireless and how did it start?
Total Wireless was a mobile virtual network operator (MVNO) that offered wireless communication services to customers in the United States. The company was founded in 2015 with the goal of providing affordable and reliable wireless service to customers who wanted an alternative to traditional carriers.
Total Wireless operated on the Verizon Wireless network, which meant that customers had access to the same network coverage and quality as Verizon customers, but at a lower cost. The company quickly gained popularity among budget-conscious consumers and small business owners who wanted to save money on their wireless bills.
What features and plans did Total Wireless offer?
Total Wireless offered a range of plans and features to its customers, including individual and family plans, add-on features like international calling and data, and Bring Your Own Device (BYOD) options. The company’s plans were designed to be flexible and affordable, with prices starting at around $25 per month for a single line.
One of the unique features of Total Wireless was its ” Shared Data” plan, which allowed multiple lines to share a single data pool. This feature was particularly popular among families and small businesses who wanted to manage their data usage and costs more efficiently.
Why did Total Wireless change its name to Total by Verizon?
In 2020, Total Wireless announced that it would be changing its name to Total by Verizon. The name change was part of a larger effort by Verizon to rebrand its prepaid and low-cost wireless services under the Total by Verizon umbrella. The change was designed to simplify the brand portfolio and improve customer recognition.
The name change did not affect the quality of service or the plans and features offered by the company. Total by Verizon continued to operate on the Verizon Wireless network and offered the same affordable and reliable service that customers had come to expect from Total Wireless.
How did the name change affect Total Wireless customers?
The name change from Total Wireless to Total by Verizon did not have a significant impact on existing customers. Customers continued to receive the same service and features they had before the name change, and their plans and pricing remained the same. The only change was the branding and marketing materials, which were updated to reflect the new name.
In fact, the name change was seen as a positive development by many customers, as it added an extra layer of credibility and trust to the brand, given its association with Verizon.
What happened to Total Wireless’s customer support and online services?
As part of the name change, Total by Verizon continued to offer the same customer support and online services that customers were used to. The company’s website, mobile app, and customer service phone numbers remained the same, and customers could still access their accounts and manage their services online.
In fact, Total by Verizon invested in improving its customer support and online services, including the addition of new self-service features and a more comprehensive knowledge base to help customers troubleshoot and resolve issues on their own.
Can I still bring my own device to Total by Verizon?
Yes, Total by Verizon continued to offer Bring Your Own Device (BYOD) options to its customers. This meant that customers could bring their own compatible devices to the network and activate them on a Total by Verizon plan.
The BYOD program was popular among customers who wanted to keep their existing devices or purchase new ones from other retailers. Total by Verizon supported a wide range of devices, including smartphones, tablets, and hotspots.
What does the future hold for Total by Verizon?
As part of the Verizon family, Total by Verizon is well-positioned to continue offering affordable and reliable wireless service to customers. The company is committed to innovating and improving its services, including the addition of new features and plans to meet the evolving needs of customers.
In the future, customers can expect to see further investments in the network and service quality, as well as new initiatives to make wireless service more accessible and affordable for everyone. With the backing of Verizon, Total by Verizon is poised to continue growing and expanding its customer base in the years to come.